A Practical Guide to Sell Put

For standard, physically settled 100-share stock and ETF puts. Our suggested starting rules, not an industry standard. Shortput has not backtested this parameter set; returns are not guaranteed.

Entry: underlying first, contract second

Entry: underlying first, contract second
CheckDefault action
UnderlyingPrefer liquid broad-market ETFs and large-cap stocks you would own. Skip leveraged/inverse ETFs and stocks facing major binary events. Avoid earnings in short-cycle trades; a one-year stock put requires accepting several earnings cycles.
VolatilityIVR ≥20 and IVP ≥50% to enter the shortlist. High IV does not waive the event check. Do not force a trade that fails the filter.
ExpirationShort-cycle: prefer 30–45 DTE; longer-term: around one year (365 DTE) is also an option. Accept the longer capital commitment and purchase obligation. Do not extend the term just for a larger total premium.
StrikeFor premium income, start with absolute Delta of 0.20–0.30. For share ownership, set an acceptable purchase price first. Do not raise it just for more premium.
QuotesCheck valid two-sided quotes and the bid–ask spread. Use limit orders; mid is not a promised fill.
Position sizeSize for the shares you would own if all puts were assigned—not the contracts that initial margin lets you open. Set a loss budget and an assignment funding plan before entry.

Management: when the condition hits, act

Premium income is the default path; planned share ownership is the exception below. DTE means time remaining, not time since entry—even for a one-year put. Risk exits override profit targets.

Management: when the condition hits, act
SituationDefault action
Reached P50Buy to close and take the profit. Especially when expiration is still far away. A one-year put can also be closed early; do not wait just to collect the rest.
≤21 DTE, below P50For premium income, prefer closing this trade. Do not automatically roll just to wait for a recovery.
≤7 DTE, ≥80% of premium earnedPrefer taking profit over collecting every last dollar. Holding to expiration must meet the next row’s conditions.
Planning to hold to expirationOnly if you want the shares, can fund assignment and still accept the position size. A planned share buyer can hold; otherwise close beforehand. Assignment can also occur before expiration.
Thesis fails, loss budget hit or funding is inadequateFollow the reduction or exit plan. Do not wait for P50. Do not average down or treat a roll as erasing a loss. A gap can prevent an exit at the budgeted price.

P50 measures profit against the original premium, not margin ROI. Collect $200 and buy back for $100: $100 profit, or P50. Buy back for $20: $180 profit, or P90, before costs and taxes. Until filled, this is an estimate—check executable quotes.

Do not risk the whole contract for the last $20

At P90 in this example, only $20 remains to earn, while downside exposure and assignment obligations remain. Earning 90% does not mean only 10% of the risk remains.

Near expiration and near the strike, Gamma can be high. Sudden drops, after-hours moves and other outliers / tail risks can wipe out many small wins.

Default: if you can close at a reasonable cost, do not wait for expiration just to collect the last few dollars.